Home. Awesomeness. Ingenuity. Excellence. Here’s What They Mean To Us SHARE The best wear blue and know that these four ingredients add up to a powerful story DAVID MARINE SHARE Storytelling is the most powerful way to put ideas into the world. Recently, we embarked on the next chapter of the Coldwell Banker story when we revealed our new mission, core values and visual identity on stage at Gen Blue. I firmly believe that our story has never been as powerful and compelling as it is t... read more

In-Flight Medical Emergency: How a Coldwell Banker Agent Sprang into Action “The heroic passenger who answered the emergency call to help a fallen passenger on a flight home from Vegas was wearing a shirt with our new logo… she was a fellow Coldwell Banker agent!” ATHENA SNOW “Ladies and gentlemen, we are requesting the help of any medical professionals on board to assist with a medical emergency,” a flight attendant called over the announcing system of an airplane headed to St. Louis... read more

// Read the Inman Recap of Coldwell Banker Rebranding Efforts Inman reporter Jim Dalrymple II was onsite at Gen Blue to capture the excitement of Project North Star and our new logo reveal. ATHENA SNOW Inman reporter Jim Dalrymple II was onsite at Gen Blue to capture the excitement of Project North Star and our new logo reveal. Read his coverage of the rebranding efforts below from the full article, Coldwell CEO: Rebranding Efforts Not ‘Out There For a Vote’: “Coldwell Banker is making its... read more

// A Star is Born: Coldwell Banker Announces Project North Star We’ve got some big news. Announced at Gen Blue in Las Vegas, Coldwell Banker kicked off “Project North Star,” a transparent rebrand. DAVID MARINE We’ve got some big news. Announced at Gen Blue in Las Vegas, Coldwell Banker kicked off “Project North Star,” a transparent rebrand. This isn’t your ordinary rebrand. We showed you our new logo and now the real work begins. Over the next six months, we’ll b... read more

Coldwell Banker is Home To: The American Dream This a story of Ricardo Rodriguez’s journey from Colombia to Boston and how he built his business…and life in a brand new city and country. GUSTAVO GONZALEZ On this installment of our “Coldwell Banker is Home To” series – we look at Ricardo Rodriguez’s journey from Colombia to Boston and how he built his business…and life in a brand new city and country. This is a story of faith and courage; a tale of determination ... read more