What’s In It For You? How Real Estate Organizations Can Boost Your Business SHARE See why associations like AREAA can benefit you both professionally and personally ATHENA SNOW This is a contributed post by Coldwell Banker Residential Brokerage agent Janice Lee.  As far as a great brand goes, I found mine when I joined Coldwell Banker 14 years ago. At the time I was working at a nonprofit in San Francisco. I was lucky to buy my first home through a Coldwell Banker agent. He rec... read more

Home. Awesomeness. Ingenuity. Excellence. Here’s What They Mean To Us SHARE The best wear blue and know that these four ingredients add up to a powerful story DAVID MARINE SHARE Storytelling is the most powerful way to put ideas into the world. Recently, we embarked on the next chapter of the Coldwell Banker story when we revealed our new mission, core values and visual identity on stage at Gen Blue. I firmly believe that our story has never been as powerful and compelling as it is t... read more

The Power of Recommendation SHARE The Coldwell Banker brand is dedicated to making sure that women have opportunities for career growth, and that there is a path to ownership—and leadership—for all women to Leave Your Mark. ATHENA SNOW Women make or influence 91% of home buying decisions and women make up two thirds of all real estate agents. Which makes the fact that Coldwell Banker received the Women’s Choice Award® as a “9 out of 10 Customer Recommended Real Esta... read more

Wendy Walker & Team on the Advantages of Coldwell Banker Global Luxury SHARE “Many companies say they are global, but the Coldwell Banker Global Luxury program®, is truly global.” ELIZABETH ROSARIO While our Gen Blue culture undoubtedly unites us all under one umbrella and informs all we do – our North Star so to speak…everyone has their own why. As part of the “Why Coldwell Banker” series, we continue our network features with one of the mos... read more

Marc Castillo on the Power of Global Reach SHARE “…when I show them what Coldwell Banker can offer in terms of the international marketing and global reach that it has…it helps me not only get the listing – it helps me sell the listing.” GUSTAVO GONZALEZ On the next “Why Coldwell Banker” featurette – we hear from Global Luxury Specialist and Top Producer Marc Castillo. For Marc – the International scope of Coldwell Banker and its offering... read more