6 Tips On How To Make Video Ads Social To be effective in social advertising, you should consider these six tips when creating your ads from a “mobile first” perspective. CHRISTIAN MONTIEL Have you ever created a piece of content such as a property tour, house listing slideshow or an ad and thought: “Wow, this is great! I can’t wait to post this out on social.” But then the results don’t match your level of excitement for the piece? That’s because advertising on social medi... read more

Trends in Landscaping Design to Try This Year Here’s a list of this years most up and coming popular trends to modernize your landscaping and add a touch of refreshing curb appeal. SAM SHALOM The following is a guest post by Cat Murphy. Whether you’re trying to sell your home or update the one you recently bought, there are plenty of ways to modernize your landscaping and add a touch of refreshing curb appeal. The latest trends include homeowners stepping outside the box with landscaping designs that ha... read more

4 Tips to Making Your Home More Energy Efficient in 2019 Check out these four tips to make your home more energy efficient this year. SAM SHALOM The following is a guest post by James Witts. If your resolution for 2019 includes cutting back on household expenses, making your home more energy efficient should be at the top of your list. You’ll find a wide range of products to help decrease your home’s energy consumption. Check out these four tips to make your home more energy efficient this year. Go Sola... read more

Smart Home Must-Haves Get an Update at CES This year will be interesting for smart home and its impact on real estate as we continue to see it shift from being a differentiating factor to an expectation for consumers. ATHENA SNOW The following post is a guest contribution from Angel Piontek, associate broker and vice president of marketing at Coldwell Banker Elite. Looking back at my CES experience this year, I’m left in awe by the amount of technology that’s available and the number of people that are ... read more

Dumb Smart Kitchen Gadgets and Smart Smart Kitchen Gadgets There are some very useful smart technologies for your connected kitchen. Here are a few from CES that should be on your list. ATHENA SNOW The following post is a guest contribution from Matthew Rathbun, executive vice president of Coldwell Banker Elite. I am a geek. I admit it. I’m fascinated by the Internet of Things and smart devices. I also love to cook. Cooking lets me create something offline. It takes me away from my monitors, and most importan... read more